- Fund comprises $350,000 worth of free delivery on restaurants who use their own delivery fleet and typically out of usual delivery radius
- $30,000 worth of discounts from grocery food favourite Marks & Spencer on Deliveroo's brand-new grocery category
- Up to $90,000 worth of vouchers for customers to use on local restaurant orders
- Pledges $10,000 in donations to non-profit charity organisation Food from the Heart
Deliveroo Singapore today announced the launch of its 'That Deserves' campaign, a booster fund worth $500,000 to help its restaurants, customers and non-profit partners navigate through the impact of COVID-19. Aptly titled 'That Deserves', the investment fund will cover initiatives including funding restaurants who use their own delivery fleet, meaning that consumers can enjoy extended free deliveries, the launch of a new grocery delivery service, and vouchers and donations, thereby bolstering the food sector whilst reinforcing its commitment to delivering amazing food to its customers.
Sarah Tan, Interim General Manager, Deliveroo Singapore, said: "As restaurants, both big and small, continue to face economic uncertainties in the wake of the global pandemic, Deliveroo remains focused on helping the local F&B community tide through these tough times together. The 'That Deserves' campaign aims to support our restaurant partners affected by COVID-19, while seeking to raise a smile amongst Deliveroo's customers who now more than ever look for amazing food to be delivered to their doors. As part of our ongoing efforts to help the local food sector, we're also delighted to support local charity Food from the Heart, as a way to empower customers to play their part in reducing the massive problem of food wastage, while giving back to those most in need across Singapore."
Free extended deliveries to boost orders
From now till 11 October, Deliveroo is funding restaurant partners who use their own delivery fleet, meaning that customers can enjoy free deliveries from restaurants typically out of their usual delivery radius. Delivery fees typically range from $5 to $10 for customers who meet a minimum order value of $50, but with this offering, customers will now be able to enjoy food beyond their neighbourhood with free delivery from over 200 restaurants such as Crystal Jade, The Daily Cut and Three Buns.
The additional $350,000 investment will help restaurants take in more orders while increasing their average order value, in turn catering to more customers and generating higher revenues per order.
Deliveroo partners with Marks & Spencer to provide customers more food options
From 12 October, Deliveroo Singapore will launch its first-ever grocery delivery service with premium supermarket favourite Marks & Spencer. The $30,000 investment in grocery partners aims to provide customers with even greater food options on the Deliveroo platform. The first 3,000 customers to shop on Marks & Spencer on the Deliveroo platform can enjoy $5 off $40 on their first two orders with a unique promo code.
Rewarding deserving customers with discounts on local favourite restaurants
As part of Deliveroo's efforts to boost orders for restaurants and provide more value to customers, $3 off $30 spend vouchers will be given out to customers to be used at participating restaurant partners. To kickstart the campaign today (28 September), Deliveroo will sponsor up to 5,000 voucher redemptions worth $15,000 during the first week of the campaign. Promo codes will be released every week for redemption at selected restaurants including A-One Claypot House, Soup Restaurant, Eighteen Chefs and Teppei Syokudo.
Selected restaurant partners will also offer up to $75,000 worth of customer vouchers, equivalent to 25,000 orders at 300 restaurants till 25 October, which collectively with Singapore's favourite food delivery service Deliveroo's sponsorship, equates to $90,000 total.
Giving back to communities hit hard by COVID with Food from the Heart (FFTH)
Following the recent announcement that Deliveroo will partner Food from the Heart (FFTH), a charity organisation that is devoted to alleviating food insecurity through efficient distribution of food, Deliveroo will first support the charity's food waste initiative, Clean Plate Campaign, calling for solidarity among its customers to join the fight towards zero food waste. The partnership comes at a time when food charities in Singapore continue to appeal for donations as demand from the needy rises amid the ongoing coronavirus situation.
From 28 September to 16 October, Deliveroo customers can show their support from home by taking part in a social media challenge, #CleanPlateChallenge. To participate, customers must finish their food, take a photo of their clean plate or takeaway box and upload it onto Instagram or Facebook with the hashtag #CleanPlateChallenge, and tag @deliveroo_sg and @foodfromtheheartsg (Instagram) / @foodheart (Facebook).
Deliveroo will donate S$1 to FFTH for each submission, with donations totalling up to S$10,000. These donations will go towards beneficiaries of FFTH's School Goodie Bag programme, which focuses on providing underprivileged primary and secondary school students and their families with food rations and better nutrition. The School Goodie Bag comprises food from different categories such as staples, vegetables and proteins and cooking essentials to ensure a well-rounded diet.
The long-term partnership is part of Deliveroo's community-focused campaign in Singapore, No Child Goes Hungry, to tackle food insecurity among children, with focused initiatives around contributions to philanthropic causes and community service.
Other Deliveroo initiatives to support restaurant partners
In a bid to support affected restaurant partners, Deliveroo launched a new tipping functionality over the circuit breaker period where customers could opt-in to add a tip to their order by nominating a tip amount to add to their bill. In the first four months since its launch, Deliveroo has so far helped raise over $110,000 for restaurant partners, and has matched restaurant tips amounting to ~ $18,000.
Responding to the needs of restaurants during this challenging time, Deliveroo has also:
- Established teams of people across the business to onboard and support restaurants who want to be able to deliver.
- Refocused all marketing initiatives to profile local restaurants and highlight delivery as 'open for business' to encourage consumers to support their local restaurants.
- Introduced mandatory 'contact-free delivery' so that restaurants can give confidence to consumers that delivery is conducted safely.
- Enabled restaurants to expand their reach through marketplace, where customers can order from restaurants on Deliveroo but restaurants use their own riders to deliver.
- Launched a new capability development pack valued at more than S$1,500 per outlet, in partnership with Enterprise Singapore, to help both new and existing restaurants pivot to delivery-only and takeaway.
- Launched the "Reunion Soon?" campaign, encouraging customers to visit restaurants for dine-in when they reopened in phase two where they could redeem promo vouchers
- Launched Deliveroo's Foodie Walking Tour to encourage consumers to revisit their favourite restaurants in September, enjoying exclusive one off experiences and tastings
- Collaborated with the government to provide more support for restaurants.