Deliveroo Singapore kicks off partnership with Food from the Heart with a pledge of S$10,000 in donations to help tackle child hunger

Deliveroo Singapore kicks off partnership with Food from the Heart with a pledge of S$10,000 in donations to help tackle child hunger

  • From 28 September to 16 October, Deliveroo customers can pledge their support towards the #CleanPlateChallenge by posting a picture of their clean plate or takeaway box on Instagram or Facebook
  • For each submitted photo, Deliveroo will donate S$1 to Food from the Heart's Clean Plate Campaign, with donations totalling up to S$10,000

Deliveroo Singapore today announced its partnership with Food from the Heart (FFTH), a charity organisation that is devoted to alleviating food insecurity through efficient distribution of food - an issue that affects approximately 200,000 of the population in Singapore.

The long-term partnership is part of Deliveroo's community-focused campaign in Singapore, No Child Goes Hungry, to tackle food insecurity among children, with focused initiatives around contributions to philanthropic causes and community service.  

#CleanPlateChallenge: Supporting FFTH to champion food waste reduction

In the first initiative of the partnership, Deliveroo will be supporting FFTH's food waste initiative, Clean Plate Campaign, and is calling for solidarity among its customers to join the fight towards zero food waste.

From 28 September to 16 October, Deliveroo customers can show their support from home by taking part in a social media challenge, #CleanPlateChallenge. To participate, customers must finish their food, take a photo of their clean plate or takeaway box and upload it onto Instagram or Facebook with the hashtag #CleanPlateChallenge, and tag @deliveroo_sg and @foodfromtheheartsg (Instagram) / @foodheart (Facebook).

Deliveroo will donate S$1 to FFTH for each submission, with donations totalling up to S$10,000. The donations will go towards beneficiaries of FFTH's School Goodie Bag programme, which focuses on providing underprivileged primary and secondary school students and their families with food rations and better nutrition. The School Goodie Bag comprises food from different categories such as staples, vegetables and proteins and cooking essentials to ensure a well-rounded diet.

The Clean Plate Campaign was started by FFTH in conjunction with World Food Day, marked annually on 16 October, to raise awareness of the environmental and societal impact of food waste and to inculcate the habit of mindful eating. Food waste is a critical issue, especially since the amount of food waste generated in Singapore has increased by about 20% over the past ten years. In the last year alone, 744,000 tonnes of food was wasted - equivalent to two bowls of rice per person a day.

"As a socially responsible company which delivers great tasting food to thousands of consumers' doorsteps each day, food wastage is a cause close to our hearts. We are always seeking opportunities to give back to the communities we operate in and are determined to help contribute to efforts to reduce the amount of food waste in society. By teaming up with Food from the Heart, we want to inform and empower our customers to play their part in reducing food wastage, and at the same time, give back to those in need. The Clean Plate Campaign marks the first initiative of our long-term partnership with Food from the Heart. We look forward to continuing our support through the No Child Goes Hungry initiative to deliver real, tangible changes that will help our environment and the disadvantaged in society," said Sarah Tan, Interim General Manager, Deliveroo Singapore.

"We are deeply heartened that Deliveroo has stepped forward to join our cause of minimising food waste and feeding the hungry needy, more so during these challenging times. The generous donation will go a long way in bettering the lives of our young beneficiaries and their families through nutritious food.  We look forward to a most fruitful partnership in alleviating child hunger together," said Sim Bee Hia, CEO of FFTH.

"Times are tough and the School Goodie Bag food pack has helped me a lot. My kids like the food that I make with it and I don't have to worry about them not having enough food. They can concentrate on their school," said Amilah, a single mother and FFTH beneficiary.

Deliveroo Singapore's partnership with FFTH is the latest in a series of community focused tie-ups. Previous partnerships include [email protected], where Deliveroo riders delivered over 1,000 iftar meals to vulnerable Muslim families during Ramadan, TOUCH Community Services, where Deliveroo rallied customers, restaurants and riders to get behind the Meals-On-Wheels initiative, and social enterprise Glyph, which saw Deliveroo hosting quarterly Food & Cultural Exchanges and offering discounted Glyph membership fees for riders' children.

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