- Grocery data collected during Singapore's Phase 2 (HA) points to a rise in healthy home dining
The pandemic has changed many aspects of everyday life, including how we shop for food and groceries. As more Singaporeans steer their carts online, especially during the recently concluded Phase 2 (Heightened Alert) (HA), ever wondered what Singaporeans are adding to their online grocery baskets? Singapore's favourite food delivery service Deliveroo reveals the most popular grocery orders from across our Little Red Dot as consumers take the opportunity to rediscover the joys of cooking at home and dining together with family amid the dine-in ban and work from home measures.
Fuel up for a busy work from home day: Nutritious ingredients are essential in everyday life
Data reveals that Singaporeans have been adding healthy produce into their online grocery carts. In fact, more than 50% of grocery orders on the platform included vegetables, fruits and dairy products. Singaporeans went bananas over bananas, and the fruit made its way to the top of the list as the most ordered item, with about 9,000 delivered - that's enough to whip up over 27,000 plates of banana pratas! On the other hand, broccoli was the most popular vegetable, with 4,000 delivered. Eggs, simple and versatile, were also a regular purchase with 7,000 trays ordered during Phase 2 (HA).
Quick, easy (and microwavable) meals are Singaporeans' top lunch option
While working from home implies closer proximity to the kitchen, Singaporeans don't always have the time to cook an elaborate meal. Quick lunches are the way to go when looking for a midday recharge. In Phase 2 (HA) alone, there were enough orders of ready-to-eat barbecue chickens to feed a team of soccer players three meals a day for about five months!
Most popular time to grocery shop and popping bottles for #stayhome celebrations
Customers tend to shop for their groceries during their downtime, either at lunchtime or after work. The most popular time to order groceries was 7pm. The Covid-19 restrictions didn't put a damper on celebrations. Families and friends tried to make the best of the situation by spending special occasions at home, as evident by the largest grocery order during Phase 2 (HA): A whopping S$895.50 order from a wine merchant.
Coinciding with the start of Phase 3 (HA), Deliveroo is making it easier and more affordable for consumers to order groceries online with ongoing exciting promotions:
- For the whole month of July, get your essentials delivered straight to your doorstep with a $1 delivery fee on all grocery orders (minimum spend of $12).
- From 1 to 31 July, by simply ordering food and groceries on Deliveroo, you can also stand a chance to be one of the daily winners of free Deliveroo Plus (worth over $200) for a year. Deliveroo Plus is Deliveroo's monthly subscription service where subscribers can enjoy free delivery and exclusive discounts from restaurant and grocery partners.
Deliveroo introduced its on-demand grocery service in October 2020, which saw popular British retailer Marks & Spencer as the brand's inaugural grocery partner, alongside a selection of specialty grocery brands, including Blu Kouzina Mart, Ryan's Grocery, Kuriya Japanese Market and The Providore. In April this year, Deliveroo inked an exclusive partnership with Dairy Farm Group, giving Deliveroo customers access to massive selections from over 1,400 grocery items from 25 Cold Storage outlets and 30 Giant outlets.
Note to editor:
- Giveaway of free Deliveroo Plus for a year: Please refer to the Terms & Conditions here.