Deliveroo Singapore and Food from the Heart rally Singaporeans to order their favourite dishes to help the needy this National Day

Deliveroo Singapore and Food from the Heart rally Singaporeans to order their favourite dishes to help the needy this National Day

  • The partnership will see Deliveroo supporting Food From The Heart (FFTH)'s Project Belanja! programme to provide underprivileged families in Singapore with freshly-cooked meals.
  • On National Day (9 August), Deliveroo Singapore will donate $57 to FFTH with every order from participating hawker stalls and restaurants, up to $10,000.
  • The food delivery company has pledged $10,000 to the cause, with a goal to donate over 2,500 meals to over 300 beneficiaries.
  • The initiative is part of Deliveroo's global CSR campaign, Full Life, which aims to utilise its network of riders, restaurants and grocers to support communities globally.

Singapore, 25 July 2022 - In celebration of Singapore's 57th birthday this National Day (9 August), Deliveroo Singapore has partnered with its long-term CSR partner, Food from the Heart (FFTH), to rally its customers to help the less fortunate by simply ordering their favourite dishes on the delivery platform. The partnership will see Deliveroo supporting the charity organisation's Project Belanja! programme, a technology-driven hot food redemption initiative run in collaboration with local hawker stall owners, to provide underprivileged families in Singapore with freshly-cooked meals.

As part of the latest partnership, Deliveroo will donate $57 to FFTH when customers place an order from  participating restaurants on National Day, with donations totalling up to $10,000. The initiative is part of Deliveroo's global community-focused campaign, Full Life, which aims to utilise its unique network of riders, restaurants and grocers to support communities in cities where Deliveroo operates.

The participating restaurants include five  hawker stalls under FFTH's Project Belanja! programme, including Jack's Kitchen, Xin Kee Hainanese Chicken Rice and Xin Xing Hainan Chicken Rice. In addition, some of Singapore's well-loved restaurants on the Deliveroo platform, such as Swensen's and Springleaf Prata Place, will release a 57% promotion on selected dishes valid for the entire month of August. Deliveroo will also donate $57 for every order of the selected promotional dishes on National Day. The donations will go towards FFTH's Project Belanja! fund, which will provide over 2,500 meals to over 300 beneficiaries in Singapore.    

"As a socially responsible company, we always look for opportunities in which we can rally our customers to make a difference in the community, alongside us.  Our past collaborations with FFTH in helping hawkers tide through the pandemic and supporting disadvantaged students have proven to be successful. This year, we want to spread the National Day spirit and allow our customers to give back by simply ordering their favourite dishes on our platform, and we will donate to FFTH's Project Belanja! programme on their behalf. We are honoured to be working with FFTH again on this very meaningful initiative and hope to make a difference in the lives of disadvantaged families," said Jason Parke, General Manager, Deliveroo Singapore.

"We are glad to be joining hands with Deliveroo again, especially on a special occasion like National Day where Singaporeans can come together to help vulnerable local communities tackle the issue of hunger.  Deliveroo's generous donation to our Project Belanja! programme will help feed over 300 local beneficiaries. We look forward to future meaningful partnerships with Deliveroo. " Robin C. Lee,  CEO of Food from the Heart.

"Project Belanja! helps me cover some of my food expenses. I can save this little amount of money for emergency use," Mdm Serene Tan, 69 years old, a beneficiary of FFTH. With spinal issues, Mdm Tan is unable to stand for long hours, limiting her opportunity to work and to prepare her own meals. As a beneficiary of Project Belanja!, not only does Mdm Tan not have to worry about her next meal, she also feels more assured with some savings.

Deliveroo's partnership with FFTH is a long-standing one. Past collaborations focused on overcoming food insecurity among children and families, with focused initiatives around contributions to philanthropic causes and community service. Earlier this year, Deliveroo and FFTH launched a partnership to enable Deliveroo customers to feed the less fortunate with local fresh farm produce in a sustainable manner for beneficiaries and local farmers. Last December, Deliveroo Singapore also pledged over 100 hours to deliver essential food packs to more than 100 underprivileged families under FFTH. Other campaigns held in partnership with FFTH include FFTH's Clean Plate Campaign, where customers joined the fight towards zero food waste and shared it on social media.

Previous community-focused campaigns by Deliveroo Singapore include initiatives conducted during Ramadan. In April this year, the company partnered with charity organisations, Ren Ci Hospital, Singapore Children's Society and the Muslimin Trust Fund Association (MTFA) to deliver 4,500 free iftar porridge for the charities' beneficiaries and healthcare workers as part of its Delivering Smiles campaign during Ramadan. Last year, Deliveroo also had its Heroes to Heroes initiative, in partnership with the Migrant Workers Centre, where Deliveroo riders delivered up to 1,600 iftar meals to five dorms for foreign workers to enjoy during Ramadan. Other community-focused campaigns by Deliveroo Singapore also include their partnership with TOUCH Community Services, where Deliveroo gathered customers, restaurants and riders to get behind the Meals-On-Wheels initiative.

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Annex A - List of participating hawker stalls and restaurants

#

Hawker / Restaurant

Eligible dishes for Deliveroo's donations

Participating outlet/s

1

Jack's Kitchen

All dishes from the full menu

Blk 51 Old Airport Road Hawker Centre #01-019

2

Tanjong Rhu Wanton Noodle

Blk 21 Old Airport Road #01-111 Singapore 390021

3

Xin Xing Hainan Chicken Rice

4A Jalan Batu Hawker Centre #01-04, Singapore, 432004 

4

Xin Kee Hainanese Chicken Rice

Blk 51 Old Airport Road Hawker Centre #01-105

5

Yahra Aini Nasi Lemak

51 Old Airport Rd, #01-34, Singapore 390051

6

Swensen's

57% off the following exclusive set meals:

  • Set for 1 - ($12.44; Usual price $28.94)
  • Yogurt bar
  • Chilli crab pasta
  • Soup of the day
  • Soft drink
  • Set for 2 - ($21.53; Usual price $50.08)
  • 2 x Chilli crab pasta
  • 2 x Soup of the day
  • 2 x Soft drink

All outlets islandwide

7

Soup Restaurant

Personal Set at 57% off ($9.80; Usual price $22.80).

Set includes -

  • Soup of the day
  • Individual hometown fried rice with dried shrimp (National Day Special)

8

Annabella Patisserie

57% selected items -

  • 10 pcs "Happy Birthday" macarons ($23.99; Usual price $55.80)
  • 10 pcs "Birthday Boy" macarons in a gift box ($23.99; Usual price $55.80)

9

Springleaf Prata Place

57% off National Day bundle

  • Specially-released National Day Prata (Crispy Prata, Poached egg with tomato sauce)
  • Drink

Pricing TBC

10

Maki-san

57% off limited-time Chicken Cheese Balls Mega DIY Combo ($9.72; Usual price $22.69)

11

Gelare 

57% off all classic waffles

U.P $11.90

Price: $6.78

Only at Ang Mo Kio Hub, Paya Lebar Square and The Star Vista outlets

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