Finalists for Inaugural Deliveroo Foodiepreneur Competition Announced

Finalists for Inaugural Deliveroo Foodiepreneur Competition Announced

  • Up for grabs: The chance to start their own restaurant, and S$25,000 worth of cash and support from Deliveroo

Leading food delivery company Deliveroo today announced the first batch of aspiring food entrepreneurs, or "foodiepreneurs", moving onto the next stage of its Deliveroo Foodiepreneur Competition. The initiative by Deliveroo, centered around a commitment to mentor the next generation of game-changers in the food industry, will offer participants a chance to realise their dreams, win S$10,000 in cash and the opportunity to set up shop at Deliveroo Food Market, in addition to receiving mentorship and business skills training during the competition.

To enter, aspiring foodiepreneurs were invited to submit their proposed food and business concept online between 24 June to 9 August. After a careful deliberation by Deliveroo, eight talented candidates with a colourful variety of food concepts made the cut:

The Foodiepreneur Finalists & Their Concepts

  1. Hafiz Yusof, Risk Analyst, 27
  • Centred around the millennial favourite, avocado, signature dishes include a Singapore Toastie, an avocado pandan mashup, with grilled cheese and a local twist, kaya dip. Hafiz is passionate about healthy and delicious food.
  1. Kenneth Pak, Programmer, 27
  • Kenneth creates wholesome natural fare paired with nutritionally dense vegetables and bone broth. Think comforting fish soup with cruciferous veggies, paired with delicious seafood, black pork and organic chicken.
  1. Radhe Vankatesan, Learning & Development, 26
  • Through her food, Radhe reimagines and reinterprets the Indian taste that pays homage to age old traditions and celebrates new flavours. Dishes, including a Palak Aviyal Wrap, all draw to Indian roots.
  1. Kristoffer Tian, Cook, 23
  • Utilises produce from sustainable suppliers, for dishes including Barramundi Ceviche, a raw local sea bass, with purple sorrel vinaigrette. Kristoffer aims to get consumers thinking about where their food comes from.
  1. Siva Thangaveloo, Self-Employed Cook, 30
  • Fitness enthusiast Siva endorses a healthy diet backed with science. With dishes such as mee goreng made with whole wheat noodles, her food concept is targeted at blue collar workers in need of tasty, nutritious meals to support their health goals.
  1. Muhammad Shahari Bin Ahmad, Deliveroo Rider, 39
  • Targeting meat lovers, Muhammads concept combines two foodie favourites, roti and burgers. Decadent dishes include the Roti John Lava Salted Egg, mouthwatering salted egg on top a Roti John.
  1. Candice Chiew, Housewife, 37
  • Cancer survivor Candice is an advocate for good nutritious food which gives our bodies the right nutrients. Her food concept is all about healthy alternatives, such as beet hoon, a healthy spin on the economic bee hoon using brown rice and beetroot.
  1. Mohamed Zuraimi Bin Musa, Primary School Teacher, 32
  • Zuraimi's concept aims to provide a unique dining experience, engaging all of the five senses with delicious comfort food. Think vibrant dishes such as Singaporean nonya curry, Malay assam pedas and Indian butter tikka.

Round Two: Mentorship & Pop-up Kitchen

The finalists will undergo a training programme designed to help them refine their business concept and sharpen their industry knowledge. First, they'll take part in a one-day training workshop conducted by Enterprise Singapore on 16 September, with modules such as menu optimisation, financial planning and lean workflow planning, amongst others. Following which, they will receive mentorship from Deliveroo through one-on-one sessions between 1 to 15 October to refine their food concepts and business plans.

Next, the finalists will experience first-hand what it means to run their own professional kitchens at the Deliveroo Foodiepreneur Pop-up Kitchen at Incubaker, Singapore's first licensed and endorsed shared kitchen, and a resource partner of FoodInnovate Singapore, which provides a platform for F&B startups to get to market. Happening on 2 October, the challenge will see the finalists serving up a signature dish from their menu to the public. After tasting all the dishes prepared by the finalists, the public will then be able to rate the dishes based on taste and quality, with the top five finalists moving onto the final stage of the competition. Consumers keen to try a first taste of the foodiepreneurs' concepts can dine-in at Incubaker on 2 October between 6 to 8 pm. For more information on the Deliveroo Foodiepreneur Pop-up Kitchen, visit https://www.facebook.com/events/322412708661219/ 

The Final Showdown: Pitch Day

The finalists' efforts will culminate in a final Pitch Day on 16 October, where finalists will battle it out in true Dragon's Den-style before an esteemed panel of judges that will include both Deliveroo executives as well as established names from the industry.

The foodiepreneurs will make their pitch and present their business plans and key dishes during the session, open to media, industry guests and public. Beyond the quality of their food, the finalists will face a rigorous question and answer segment to assess the soundness of their business plans, the consideration made to prudent financial management and how the concept will stand out in the highly competitive F&B industry.

The winner will walk away with a grand prize, comprising three months rent-free kitchen space at Deliveroo Food Market, outfitted with basic kitchen equipment (worth S$15,000), as well as S$10,000 in cash.

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