- Kristoffer Tian and Jonathan Tong, the pair behind the sustainable local food concept walk away with S$25,000 worth of cash and business support from the firm to set up shop at Deliveroo Food Market
Leading food delivery company Deliveroo has crowned Kristoffer Tian and Jonathan Tong as the winner of Deliveroo's first-ever Foodiepreneur Competition. Held in Singapore for the very first time, the competition was launched with the aim of supporting local talent in starting or advancing their restaurant businesses.
In line with the competition's goal of mentoring the next generation of game-changers in the food industry, Deliveroo invited aspiring chefs and entrepreneurs to submit their proposed business concepts for a chance to win the grand prize comprising three months rent-free kitchen space at Deliveroo Food Market, outfitted with basic kitchen equipment (worth S$15,000), as well as S$10,000 in cash. Following a round of careful deliberation, seven contenders were selected to undergo a series of workshops and mentorship sessions and run their own pop-up kitchens for one day earlier in October.
Four foodiepreneurs were selected to advance to the final pitch day, where they pitched in their business concepts and signature dishes to a panel of esteemed judges, including Deliveroo executives, Executive Chef Adam Penney from Three Buns, Creative Director Andrei Soen from Park Bench Deli and Mr Michael Tan, CEO of Singapore Productivity Centre.
Singapore's Top Foodiepreneur Contenders
The four Foodiepreneur finalists battling it out for the title, impressed judges with their unique concepts which comprised a variety of cuisines including local comfort food, healthy and nutritious bowls and a focus on sustainable ingredients:
1. 'Wearelittlebites' by Kristoffer Tian and Jonathan Tong, Cook, 24 - Utilising sustainable suppliers for dishes including Har Mee, their rendition of the local Prawn Mee dish, and Barramundi Ceviche, a raw local sea bass, with purple sorrel vinaigrette.
2. 'Healthy Fares' by Siva Thangaveloo, Self-Employed Cook, 30 - Endorsing a healthy diet backed by science with dishes such as Mee Goreng made with whole wheat noodles. Tasty, nutritious meals to support health goals.
3. 'Teratak Cinta Rasa' by Muhammad Shahari Bin Ahmad, Deliveroo Rider, 39 - Targeting meat lovers, combines two foodie favourites, roti and burgers, to create decadent dishes like the Roti John Lava Salted Egg.
4. 'My Life Giving Food' by Candice Chiew, Housewife, 37 – Cancer survivor Candice is an advocate for good nutritious food which gives our bodies the right nutrients. Her food concept is all about healthy alternatives, such as beet hoon, a healthy spin on the economic bee hoon using brown rice and beetroot.
Deliveroo's First-Ever Foodiepreneur
The winning concept, Har Mee, reflects the pair's mission to reinvent well-loved dishes in Singapore and Southeast Asia by utilising French culinary techniques. As proudly sustainable Foodiepreneurs, they engage local suppliers to bring their creations to life.
Once Wearelittlebites' restaurant is set up at Deliveroo Food Market, consumers can look forward to trying new and exciting dishes, including their rendition of a local dish, Roasted Duck Rice, featuring smoked duck and couscous, delivered straight to consumers' homes or offices, or when they dine in at Deliveroo Food Market.
Kristoffer said, "It has been an amazing experience taking part in this competition, learning from Deliveroo, industry experts, judges and other finalists. Cooking is something that we are really familiar with, but presenting and pitching our concept is something new to us and we have learnt so much from this journey. We were honoured to have competed alongside really strong contenders and being able to set up our own restaurant at Deliveroo Food Market is a dream come true."
"We launched Deliveroo Foodiepreneur with the intention of finding the next generation of F&B talents in Singapore, to give them the support and mentorship they need to take their ideas to the next level. The level of creativity, innovation and growth we've seen from all four finalists today has been truly amazing. Kristoffer and Jonathan impressed the judges with their creation and strong business acumen, and we look forward to getting them set up at Deliveroo Food Market in the coming months, so consumers can try their amazing dish too," said Deliveroo Singapore's General Manager, Siddharth Shanker.
Mr Michael Tan, CEO of Singapore Productivity Centre commented, "It was heartening to see how the finalists have grown through the competition, and apply the skills and knowledge they've gained to refine their business concepts. All of these ideas have great potential to stand out in Singapore's competitive F&B scene, and we hope the runners-up will continue to pursue their dreams of starting their own food business. I wish Kristoff and Jonathan all the best for their future foodie endeavors."
Consumers will be able to try Wearelittlebites' concept from the first quarter of 2020 via order-in or dine-in at Deliveroo Food Market, [email protected], 29 Media Circle, #01-02/03, Singapore, 138565.