- Consume consciously, with Impossible Foods' meat made from plants soon to be available when you want it, where you want it through Deliveroo
As Singapore's appetite for sustainable living and eating continues to soar, conscious consumers can soon order in Impossible Foods' delicious, nutritious meat made from plants, exclusively on Deliveroo*. The partnership with Deliveroo will mark the first time Impossible Foods is available on delivery in Singapore for consumers to enjoy when they want it, where they want it. To usher in a new era of conscious consumption, Deliveroo will be serving up Impossible creations from a larger-than-life vending machine at the Ocean Financial Centre for one day only on 21 May.
Impossible Foods makes delicious meat from plants, guided by their mission to make the global food system more sustainable. The award-winning Impossible Burger is made primarily of soy protein, potato protein, coconut oil, and sunflower oil with heme, which Impossible Foods' scientists discovered is uniquely responsible for the explosion of flavours that result when meat is cooked. While it delivers all of the craveable depth of beef and is made for meat lovers, the Impossible Burger has much less environmental impact than conventional ground beef from cows – 87% less water, 96% less land, 89% fewer GHG emissions, and 92% less aquatic pollutants.
Foodies in Singapore keen for a taste of what the Deliveroo and Impossible Foods partnership will bring can try an array of dishes for free from a larger-than-life vending machine in the heart of the Central Business District for one day only. Spanning different cuisines, four Impossible dishes from some of the cities most beloved restaurant brands will be available.
On 21 May from 10AM to 7:30PM , hungry city-slickers can head to Ocean Financial Centre to get their hands on one of the following Impossible dishes - compliments of Deliveroo:
- 10 - 11.30am: Oriole's Breakfast Burrito with Impossible Chilli Con Carne (half): Scrambled egg, Impossible chilli con carne and cheese wrapped in tortilla
- 12 - 2pm: Three Buns' Can You Dig It? (Impossible Not To) Burger: Impossible meat's patty, truffles aioli, brie de meaux, ketchup, heritage tomato, lettuce & pickle, in a toasted demi brioche bun
- 2.30 - 4.30pm: PappaRich's Nasi Lemak with Impossible Rendang: Coconut milk infused steamed rice served with Impossible rendang, egg, roasted peanuts, long beans, sliced cucumbers and vegetarian sambal
- 5.30 - 7.30pm: FatPapas' Impossible Meatball Spaghetti: Meatballs drenched in a tangy home-cooked tomato sauce served atop al-dente pasta and sprinkled with fresh parmesan
Thought plant-based meat that tastes like the real deal was Impossible? Not anymore! To score one of the Impossible dishes – and bragging rights with your foodie friends – simply follow these three simple steps:
- Watch out for Deliveroo's friendly promo staff and signage near Ocean Financial Centre, join the queue and download the Deliveroo app (if you don't already have it in your phone)
- Place your Impossible dish order using the vending machines touch screen - enjoy the on-screen entertainment during the short 1-2-minute wait (patience is a virtue!)
- Collect your food from the dispensing hatch and dig in to keep those food cravings at bay!
As part of the launch campaign, Deliveroo is also encouraging conscious consumption with a giveaway of 600 #ImpossiblebyDeliveroo sustainable swag kits.** Getting your hands on a kit is easy – simply order an Impossible meal from participating restaurants*** on Deliveroo, and you'll receive a swag kit delivered straight to your door along with your order. The reusable insulated lunch bag and metal cutlery set is perfect for bringing along on your daily #foodventures, with a cool Impossible T-Shirt thrown in for good measure, ideal for a virtuous #OOTD.
Siddharth Shanker, General Manager, Deliveroo, said, "This is really exciting and will give consumers an even wider choice of more sustainable options on Deliveroo, as we've seen a surge in demand for vegan or plant-based options in the past couple of years. Introducing Impossible Foods on Deliveroo fits our strategy to offer more plant-based foods with a lower environmental impact, and we're delighted to be bringing their amazing product to more consumers in Singapore." In 2018, Deliveroo saw an 83% increase in Vegetarian and Vegan restaurants on the platform, generating 7.7% of all orders as of January this year, up from 6.9% in 2017.
If consuming consciously was on your list of New Year's resolutions in 2019, knowing you will soon be able to easily order-in a delicious plant-based Impossible meal from your Deliveroo app should make it a lot easier to start!
*For full list of restaurants which will soon serve Impossible Foods, please refer to Annex A.
**#ImpossiblebyDeliveroo swag kits are available while stocks last
*** PS. Cafe and WOLF Burgers -