- Overall orders have grown 50% year-on-year, with 7-9 pm proving to be the most popular time of day for orders
With 7 in 10 consumers in Singapore ordering food delivery at least once a month,* Deliveroo's latest data reveals orders on the platform have seen more than 50% growth year-on-year. So it comes as no surprise that Deliveroo's data found that the dinner time window is the most popular time of day for ordering, with most orders coming in between 7-9pm, but late night (11pm-1am) and breakfast (8-10 am) are the fastest growing time slots, seeing a 500% growth over the past twelve months. Every month, approximately 300 new restaurants are added to the delivery platform offering dinner options, with approximately 30%, or 100 of these also offering breakfast options, giving consumers more choice than ever before.
Singapore's neighbourhoods and their unique tastes
Growing over 50% on average, the Central Business District (CBD), Orchard Road, Tanglin, Bukit Timah and Katong are the fastest growing neighbourhoods for ordering. When it comes to go-to cuisines, the top choice in the west is Japanese sushi, with Indonesian ayam penyet and local seafood superior soup with noodles coming in second and third, while diners in the east prefer wanton noodles, chicken rice and ayam penyet. Over in the north, the top pick is everyone's favourite sweet treat bubble tea, with sushi and ayam penyet coming in second and third, while over in central/south, chicken rice comes out on top, with pizza and grain bowls second and third.
To meet consumer demand for these increasingly popular cuisines and dishes, Deliveroo has added new chicken rice, halal Indian Food and bubble tea restaurants such as Loy Kee Chicken Rice, Khansama Tandoori Restaurant, Woobbee, as well as the option to Mix and Match across stalls at popular hawkers including Old Airport Road Food Centre and Chomp Chomp Food Centre, catering to cost-conscious tastes.
Seasonal items and sustainable eating on the rise
Deliveroo has also seen an increase in demand from Singapore for seasonal items, for example, up to 50 durian vendors are available on the platform when in season, allowing durian lovers to enjoy the fruits from the comfort of their homes, baked goods such as mooncakes during the Mid-Autumn Festival and pineapple tarts during Lunar New Year. So foodies can expect to see more Durian options including Durian Man, Four Seasons Durians and Kungfu Durian, mooncake vendors such as Fairmont, Emicakes, available for delivery this year.
Since 2018, Deliveroo has seen a 104% increase in the number of plant-based restaurants on its platform, proving that the flexitarianism trend is here to stay. To meet this increase in demand, more restaurants than ever on the platform are offering "vegetarian" or "vegan" options, including vegetarian curries at Kurry Korner, warming breakfasts at Kitchen by Food Rebel and speciality bowls and salads at Haakon. 2019 also saw Deliveroo become the exclusive food delivery partner for Impossible Foods, a company making delicious, nutritious meat and dairy products from plants**, giving customers the convenience of enjoying sustainable dishes in the comfort of their homes. Participating restaurants saw up to a 40% increase in sales during launch week, and as of 2020, Deliveroo has 150+ restaurant partners serving a variety of Impossible dishes available to order, including Impossible Burgers at PS.Cafe, Fatboy and Omakase, pizza at Pizza Express and Oriole and even nasi lemak and rendang at Papparich and pho at NamNam Noodle Bar.
"As the surge in demand for food delivery services continues to grow, Deliveroo is leading the way, offering consumers the widest choice and selection at the best prices and the best service, all delivered to their front doors when they want it, whether it's morning, noon or night. In 2020, we will continue to add varied restaurant partners and more riders to cope with the growing demand, as well as invest in products and services beyond pure delivery," said Siddharth Shanker, General Manager, Deliveroo Singapore.
*Based on a Blackbox survey with over 500 respondents in Singapore in 2018.
*The global plant-based meat market was valued at approximately USD 11.92 billion in 2018 and is expected to generate around USD 21.23 billion by 2025. Closer to home, the total market for plant-based dining in Singapore is valued at around S$100 million a month, according to research by ESSEC Business School. At S$1.2 billion a year, this is approximately 13% of Singapore's total dining market.