Deliveroo Singapore launches in-app function for customers to donate to Food from the Heart

Deliveroo Singapore launches in-app function for customers to donate to Food from the Heart

  • From 14 December, customers can give back to those in need with just a click of a button via the Deliveroo platform
  • Customers are encouraged to donate to the Food from the Heart (FFTH) campaign
  • Deliveroo will match the first $10,000 worth of donations

The festive season is a time to give back to the community. To encourage its customers to help those in need, Deliveroo Singapore has created a virtual pop-up restaurant on its app that enables users to donate to charity organisation Food from the Heart (FFTH). From Monday (14 December), customers can feed themselves and the less fortunate by logging into the Deliveroo app to search for "No Child Goes Hungry" to view the virtual pop-up restaurant. The new in-app function allows customers to make donations the same way you would place a food order on the platform.

Deliveroo will match the first $10,000 worth of donations. The donations will benefit 1,500 low-income school age children and their families who are beneficiaries of FFTH's School Goodie Bag programme, which focuses on providing underprivileged primary and secondary school students and their families with food rations and better nutrition. The School Goodie Bag comprises food from different categories such as staples, vegetables and proteins and cooking essentials to ensure a well-rounded diet.

"As a socially responsible company, Deliveroo has always been committed to giving back and supporting our local communities. We are constantly looking for new ways in which we can rally our customers to make a difference in the community, alongside us. This year is no different. We've introduced the new in-app donation function to remind and inspire our customers to give back to those in need during the festive period. Through this initiative, we hope to make a difference in the lives of disadvantaged students in Singapore and provide them with better nutrition for the new school year," said Sarah Tan, General Manager, Deliveroo Singapore.

"It is the season of giving and we are deeply heartened that Deliveroo has stepped forward to make it easy for people to donate to our cause. Every donation goes a long way in bettering the lives of our young beneficiaries and their families. It is through initiatives to garner the community by committed corporates like Deliveroo that has made it possible for us to give better," said Sim Bee Hia, CEO of FFTH.

"I like the School Goodie Bag food pack as it has helped with my expenses a lot. My kids are looking forward to starting school again next year, and with access to a healthy diet, they can stay active and focus at school," said Amilah, FFTH beneficiary.

Deliveroo's long-term partnership with FFTH is part of Deliveroo's community-focused campaign in Singapore, No Child Goes Hungry, to tackle food insecurity among children, with focused initiatives around contributions to philanthropic causes and community service. In October, Deliveroo rallied its customers to raise funds for FFTH's Clean Plate Campaign and pledge their support towards building a zero food waste society.

Previous community-focused partnerships also include [email protected], where Deliveroo riders delivered over 1,000 iftar meals to vulnerable Muslim families during Ramadan, TOUCH Community Services, where Deliveroo rallied customers, restaurants and riders to get behind the Meals-On-Wheels initiative, and social enterprise Glyph, which saw Deliveroo hosting quarterly Food & Cultural Exchanges and offering discounted Glyph membership fees for riders' children.

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